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Crowdfunding: The Most Powerful Marketing Tool You Never Considered

June 22, 2015

When you think about crowdfunding, do you envision a fresh, young minds with an ingenious invention born in the garage who are seeking capital to make their dreams a reality? Well, it’s a much more valuable tool than just a platform to raise cash. And for those of us who already have efficient manufacturing systems in place, crowdfunding can become the most powerful marketing platform your business has ever known.   Though the concept of collecting funding prior to handing over a product or performing a service may be motivation enough, the marketing opportunities are what make crowdfunding so powerful, even for the most well-established brands. Because it seems an ideal fit for accessory manufacturers, especially those tending to be...

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